×

TYPE IN YOUR SEARCH AND PRESS ENTER

Loading...
Things To Do

The H&M Times Square Flagship Is Showcasing Stunning Monthly Floral Exhibits From NYC Florist

The first one is a perfect pink paradise!

Claire Leaden Claire Leaden

The H&M Times Square Flagship Is Showcasing Stunning Monthly Floral Exhibits From NYC Florist

The H&M flagship store at 1472 Broadway in Times Square is collaborating with a local NYC floral designer to bring beautiful, interactive installations rotating every month through July.

The designer is Kelsea Olivia, who runs East Olivia. The creative agency “specializes in creative production and event styling” especially with “elevated floral installations,” which are all sustainably sourced and created. They were founded in NYC and now produce work all over the U.S.

Through a new partnership with H&M, they will be creating a fabulous new floral exhibit that will change every single month through July 2020. You can see examples of their other works for brands like Tinder, Brooklinen, Mastercard, and more on their website here.

Instagram / @eastolivia

The first installation is called “Call the One You Love”—very fitting for Valentine’s Day! It’s open from 9am to 9pm every single day.

Instagram / @eastolivia

The pink telephone booth is layered in red, pink and white roses and has dozens of pink and red phones hanging from the ceiling, perfect for posing for photos.

Instagram / @eastolivia

“A whole lotta heart and many, many hands went into this piece and this is just the very 1st of 6 total installations that will run in collaboration with H&M from now through July,” Olivia wrote on Instagram. “We’re bringing something new to this space every single month! We hope you get a chance to come by and say hello—we couldn’t be more proud, grateful and humbled to get to do this!”

Where: 1472 Broadway

featured image source: Instagram / @eastolivia