After a long wait, it’s finally Gov Ball weekend!
Governors Ball has three stages this year with a stacked lineup of performers, including Kendrick Lamar, Odesza, Lizzo, Ice Spice, Pinkpantheress, and more.
But aside from the main event in Queens from Friday to Sunday, Governors Ball has its own lineup of afterparties sponsored by Budlight, Gov Ball After Dark. The party series includes events hosted by numerous artists performing at the festival in Brooklyn, Queens, and Manhattan venues.
In addition to official Gov Ball events, there are others around the city that you won’t need a ticket for! (maybe just an RSVP)
Starting Thursday afternoon, you can catch cool Governors Ball-related activations by big brands to get you in the mood for all the shenanigans to come this weekend!
1. BACARDÍ x Stadium Goods Speakeasy-Inspired Pop Up
BACARDÍ Rum and Stadium Goods will unveil the BACARDÍ x Stadium Goods SNEAK3ASY, a remix on the classic speakeasy with an immersive Caribbean-inspired cocktail oasis hidden within a new Stadium Goods storefront in SoHo. Free and open to the public for one day only, the event will appear to be a new Stadium Goods retail space stocked with limited-edition BACARDÍ x Stadium Goods merch and featuring cutting-edge Snapchat Mirrors.
WHEN: Thursday, June 8th from 2-7 PM ET
WHERE: 45 Grand Street, New York, NY 10013
2. D’USSÉ Hosts Gov Ball Festival Vending Machine Pop-Up with Privilege NYC
In partnership with a Japanese streetwear brand and storefront Privilege, D’USSE will be surprising New York City locals and festival goers alike with a bespoke machine that will be filled with custom, never-before-seen D’USSE festival survival gear that fans can retrieve for free in preparation for the show this weekend. Visitors can also score GA day passes to the festival and other exclusive surprises for this summer. Please note vending machine visitors are limited to 21+ and must be ready to show ID.
WHEN: Thursday, 6/8, 4-7 PM EST
WHERE: Privilege New York: 153 Essex St, New York, NY 10002
3. Get your dirty shoes cleaned for free at this Sneaker Spa pop-up
IHG Hotels & Resorts is coming to the rescue this weekend as they present “IHG Hotels & Resorts’ Sneaker Spa”— a one-stop shop dedicated to reviving your festival-worn kicks. In collaboration with premium shoe care brand Jason Markk, the Sneaker Spa will offer 15-minute appointments using Jason Markk’s renowned products and professional cleaning crew to refresh your sneakers. You can also snag a complimentary shoe bag with Quick Wipes and a thoughtfully curated sneaker Care Kit, including trusted, eco-friendly products to protect your favorite sneakers throughout the festival season.
WHEN: Saturday, June 10th & Sunday, June 11th 9AM – 1PM EST
WHERE: Hotel Indigo Lower East Side New York, 171 Ludlow Street, New York, NY 10002