Sponsored by OGX
Look, we love NYC living – it truly is unmatched – but city life can sometimes make it hard to notice the signs our hair routine is sending us. Fortunately, OGX® is hosting a FREE multi-sensory pop-up experience to explore the sounds, scent and textures behind hair repair.
The OGXperience is taking over Hero at Rockefeller Center for two days only (August 26-27), and it’s transforming hair repair into an immersive, interactive journey. The 4D experience will put your senses to the test, inviting you to discover the signals in your hair care routine and the tangible feeling of hair repair working before you ever see the results!

Designed to ignite your senses, the pop-up blends hair science with art through soothing ASMR soundscapes, signature scent-discovery stations, and hands-on repair moments diving deep into the textures behind the OGX® repair range. It’s the ultimate pitstop to test out nourishing formulas and learn how to revive hair damaged by the city environment.

What To Know Before You Go:
- Location: HERO at Rockefeller Center (Rink Level), New York, NY
- Quickest route: Take the elevator from the street level (on 49th St. between 5th and 6th Aves) down to Rink Level.
- Dates: Wednesday, August 26 & Thursday, August 27
- Hours: 11:00 AM – 7:00 PM
- Admission: Free but spaces are limited so be sure to reserve your spot
Whether you are looking to learn more about hair repair or just want a relaxing, sensory-filled break during your Midtown stroll, make sure to drop by!