Florence + The Machine’s “Everybody Scream” tour has officially taken over Madison Square Garden, and the ethereal energy is spilling right out into the streets.
For just today and tomorrow (April 21 and 22), the UMusic Shop NY has completely transformed into a whimsical, baroque-folk wonderland.
Step Into A Floral ‘Between Two Lungs’ Wonderland
If you want to capture that signature Florence Welch aesthetic, you need to drop everything and go. T
he absolute centerpiece of this fleeting pop-up is a stunning floral installation. It is the perfect backdrop to snap a magical photo and fully immerse yourself in that “Between Two Lungs” energy.
Score Rare Merch (Even Without A Concert Ticket)
Even if you didn’t manage to score a ticket to the MSG show, you can still get your hands on some incredible gear.
The shop is debuting exclusive new tees, crewnecks, and hats featuring intricate designs straight from the Everybody Scream album art.
In a rare move, they are also stocking high-demand items from the group’s online store that usually sell out instantly, giving you a very brief window to shop the collection in person.
Prices range from $45 to $90, and every single purchase comes with an exclusive Florence + The Machine sticker sheet.
Design Your Own Custom Choker
The absolute highlight of the takeover?
A personalized custom choker station. Fans can channel Florence’s iconic style by mixing and matching various necklace bands with eight unique charms to create a one-of-a-kind piece of wearable art.
UMusic Shop NY is pulling out all the stops for music fans this week, and they are already prepping for a Demi Lovato exclusive drop happening on April 24.
But if you want to step inside Florence’s hauntingly beautiful universe, your window is officially closing. Grab your friends and head over before it is gone for good.
📍UMusic Shop, 2 Penn Plaza
📆April 21 to 22, from 10:00 AM to 9:00 PM
