Flatiron NoMad Partnership recently announced that this winter season it will present Control No Control as the centerpiece of its new holiday programming series Winter Glow.
Winter Glow is the Flatiron NoMad Partnership’s new three-week series of interactive, pop-up programming that invites New Yorkers and visitors to celebrate the season through light, art, music, and dance.
The inaugural series will kick off with a parade on Thursday, November 30th at 4:30 p.m., led by Bond Street Theatre, in which guests are encouraged to participate in by marching in their most “glowy” outfits. The parade will conclude in the Flatiron North Public Plaza where Control No Control will be officially unveiled.
The installation is a luminous large-scale structure by digital art studio Iregular that takes the form of a minimalistic geometric cube. It reacts with patterns and sounds to everything that touches it and can even react to 48 people touching it at the same time.
The cube is meant to explore the relationship between participants and interactive installations, serving as a sort of socio-digital experiment and testing artwork’s ability to delegate the final audiovisual result to the audience that ends up gaining control of the piece.
James Mettham, President of the Flatiron NoMad Partnership stated:
As we prepare to celebrate the holiday season in Flatiron and NoMad, we are proud to announce Control No Control as the focal point of our festive Winter Glow programming. The bright, captivating, and playful installation will light up the plaza and bring New Yorkers and visitors together, making it the perfect seasonal centerpiece for our district.
Created in 2011 in Montreal for Igloofest, the structure has since been presented over 35 times around the world. This will be its New York City debut.
“Public art brings our public spaces to life, and this interactive installation will captivate and delight crowds this holiday season,” said NYC DOT Commissioner Ydanis Rodirguez.
The cube will be on display on the Flatiron North Plaza (at Broadway, Fifth Avenue, and 23rd Street) November 30, 2023 through January 1, 2024. The full Winter Glow activity schedule can be found here.