In a time when community is key, this new art installation at the Flatiron Building is bringing connectivity to the city.
The Flatiron/23rd Street Partnership and Van Alen Institute recently announced its seventh year selection for the Flatiron Public Plaza Design Installation (remember last year’s kaleidoscope of colors?!). The piece, by Studio Cooke John is titled Point of Action and will remain on display from November 23, 2020 – January 1, 2021, located on Fifth Ave, Broadway, 23rd Street in Manhattan.
The installation encourages interaction and connection between viewers. Point of Action will feature nine “spotlights,” each with an individual metal frame, created by six-foot circles secured onto the Flatiron Public Plazas. According to the Flatiron/23rd Street Partnership press release, “ropes weave through each frame and part, like a curtain figuratively pulled aside, to make room for the viewer to take the spotlight, connect with other viewers across the Plazas, and take action as they move out and beyond.” Lights are added to the frames sides in addition to a “halo” above each circle for the viewer’s visual experience.
The principal and founder of Studio Cooke John, Nina Cooke John, hopes the installation makes passersby ponder how people can move forward together past this troubling time and examine how we connect with one another in our everyday life. “We are at a threshold during this pandemic. Now that our eyes have been opened to realities that have been with us all along, how do we move forward?,” said Nina Cooke John in the press release.
With the pandemic shifting ways in which society stays connected, it’s essential for people to continue to come together. Point of Action reminds New Yorkers of “the role of our public spaces in creating connected, healthy, and resilient communities as we look toward collective recovery,” said James Mettham, Executive Director of the Flatiron/23rd Street Partnership.
The Partnership and Van Alen Institute have been hosting the Flatiron Public Plaza Holiday Design Competition since 2014, and it can’t even take a worldwide pandemic to stop them from another magnificent year!
This is the first time that an installation will appear on both the North and South Plazas, creating more space for viewers to socially distance throughout the installation. Point of Action will be open daily to the public as the Flatiron/23rd Street Partnership and Van Alen Institute encourage visitors to share their images using #PointofAction across social media.
featured image source: Instagram @skye.loves.nyc