The cherry blossoms and wisteria may be gone for the season, but there are still some blooms beautifying NYC with the return of the beloved annual Fifth Avenue Blooms!
Each year beautiful floral displays completely transform Fifth Avenue, while the retailers, hotels, restaurants, and cultural institutions along Fifth Avenue offer a wide range of unique offerings and programming. Now in its fifth year, Fifth Avenue Association and Longchamp, the iconic Parisian luxury brand, are partnering together to reimagine NYC’s iconic Fifth Avenue as a blooming showstopper!
The Fifth Avenue Blooms tradition began as a way to celebrate NYC’s recovery in 2021, and continues to bring seasonal joy to New Yorkers each year. It has since grown into an annual, time-honored custom from the Fifth Avenue Association designed to create positive memories and experiences on Fifth Avenue.
The month-long floral takeover will kick off on Wednesday, June 11th, with planters lining Fifth Avenue from 51st to 58th Street. Two magnificent flower arches will serve as beautiful backdrops for iconic photo opportunities and at the heart of the display will be a unique, first-of-its-kind rose created in honor of the Avenue’s 200th anniversary! In total, 400 rose plants totaling an estimated 2,500-4,000 individual stems will make up the stunning Blooms display.
Throughout the month, locals and guests from all over the world will descend upon Fifth Avenue to enjoy the beautiful floral displays. And to add to the fun, Longchamp will open an exclusive sidewalk café at its flagship store (645 Fifth Avenue) through July 6th, offering a curated selection of treats and beverages by the legendary Angelina Paris, blending the brand’s French heritage with NYC’s vibrant culture.
Plus, visitors will also have the opportunity to enjoy free live music on the weekends, as well as a wide range of promotions and experiences from places like Baccarat Hotel New York, Benoit, Canada Goose, Delvaux, Mikimoto, MoMA, and The St. Regis New York, among many others.
🗓 June 11th to July 6th
📍 Fifth Avenue, 51st – 58th Streets