A new collaboration between Chamelo Eyewear and the New York Knicks is bringing designer tech to the city’s most iconic arena. The drop? A limited-edition version of Chamelo’s Aura glasses. It features white frames, rimless lenses, and the Knicks logo that can appear or disappear with a tap.
Chamelo Eyewear Release Hits Madison Square Garden
Spearheaded by Knicks legend and Coney Island native Stephon Marbury, the Knicks Chamelo Eyewear release is only available on-site at Madison Square Garden. The brand is making waves on social media after its appearance on The Tonight Show, where Jimmy Fallon and Bad Bunny saw the technology in action.
Smart Tech, Street Energy, and Instant Icon Status
The Knicks Aura combines eyewear innovation with New York pride, especially come playoff time. With Chamelo’s signature tech, the lenses change color instantly and even let wearers toggle the Knicks logo on or off. Meaning they can switch up their look on the go, making for a super fun gameday wear.
Each pair comes with a signature case and a Stephon Marbury collectible. Connecting the legacy of one of the city’s most memorable point guards to a new generation of fans, fashion enthusiasts, and tech heads. The design mixes a passion for Knicks basketball as well as a high-energy style that fits right into NYC’s fashion-forward landscape.
From Coney Island to New York Knicks Icon
The New York Knicks are the first NBA team to have a drop with this kind of technology, all because of Marbury. Stephon Marbury has deep ties to New York. From his days growing up in Coney Island to his years on the Knicks roster, Marbury is one of the most beloved Knicks players of the 21st century.
This drop comes at the perfect time, with the Knicks already in the playoffs and awaiting their first-round opponent. MSG will rock orange and blue for the next month.