Visitors can experience digital installations set to global pop group BTS’s music for a limited time from July 24 to August 14 at Arte Museum New York. Known for its creative exhibitions produced by digital design and art company d’strict, you can see everything from a massive digital waterfall exhibit to captivating multimedia installations. Now, this artsy escape at Chelsea Piers in NYC is collaborating with ‘BTS THE ARIRANG NEW YORK’, but only for a few weeks. Don’t miss your chance to see ARTE MUSEUM & BTS THE CITY ARIRANG while you can.
Everything you need to know about this ‘BTS THE CITY ARIRANG NEW YORK’ experience at Arte Museum New York
During the exhibition, the museum’s GARDEN zone will be transformed into the “ARIRANG GARDEN,” an immersive space featuring five media art installations inspired by the featured tracks. “No. 29” presents the silhouettes of the seven members within a minimalist digital landscape, accompanied by the deep resonance of a grand bell.
In “Body to Body”, the symbolic crimson color of ARIRANG and flowing line particles move in sync with the music, offering a contemporary interpretation of Korean beauty and rhythm.
“SWIM” reimagines the signature artwork STARRY BEACH for the first time in the GARDEN zone, where seven orcas representing the members glide through a digital ocean illuminated by star-like waves. Inspired by the music video’s visual production, “2.0” transforms the entire gallery into a large-scale set, creating the sensation of stepping directly into the video itself.
Finally, “Into the Sun” showcases the landscapes of Las Vegas, New York, and Busan, South Korea, highlighting the global journey of both the artist and the exhibition.
Try BTS THE CITY ARIRANG-themed treats at the ARIRANG CAFE
Stop by the ARIRANG CAFE, where every sip of BTS THE CITY-themed drinks brings your table to life. It’s an experience your entire group won’t want to miss.
A rep from d’strict shared, “This project offers a unique environment where Arte Museum’s digital media meets the music of BTS. As part of ‘THE CITY’ project in New York, we aim to provide a memorable visual and auditory experience for our global audience.”
Arte Museum New York Reviews
Arte Museum New York has already received 5-star reviews. Here’s what people are saying about it.
“If you’re looking for a one-of-a-kind experience, this is a must. The ticket price is surprisingly fair for something this magical. From the moment you step in, you’re taken through a series of mind-blowing rooms, each playing with your senses—sight, sound, touch, and even scent. Every room was like walking into a dream, each designed to completely immerse you in a new reality.”
animation. So cool.”
“This place was AWESOME!! My husband doesn’t usually want to do the museum thing but I talked him and our friends into going and they all had a really good time! I honestly couldn’t tell you what my favorite part was because every room you walked into was really cool. I highly recommend it.”
”Words won’t do it justice, and pictures/videos don’t truly capture the experience. Just go. You’ll love it. My favorite was drawing my own cartoon and seeing it be dropped into the room’s wall
Don’t miss ‘ARTE MUSEUM & BTS THE CITY ARIRANG’
📅 When: July 24 to August 14, 2026
📍 Where: Arte Museum New York, 61 Chelsea Piers, New York, NY 10011
🎟️ Tickets: Included with general admission to Arte Museum New York. Tickets are going fast, so be sure to reserve yours online in advance here. ✨🎨