If you’ve ever wanted to experience the electric, shoulder-to-shoulder energy of a European match day, you don’t need to book a transatlantic flight.
The World by Zum Schneider has officially opened at Franklin Point (12 Franklin Street). Running from June 11 through July 19, 2026, this sprawling waterfront pop-up is broadcasting all 104 matches LIVE right along the East River.
Two massive ways to watch the action
The venue splits the tournament vibe into two unique setups across its multi-level space:
- The Arena: This high-energy indoor fan zone is built to feel like a real stadium. It features a giant 10-by-16-foot HD screen, surround sound, and traditional communal beer hall tables. When you aren’t glued to the match, you can hit the foosball tables or the planned mini soccer pitch.
- The Rooftop VIP Experience: For a slightly more relaxed vibe, head upstairs. This open-air space pairs outdoor viewing screens with sweeping, unobstructed views of the Manhattan skyline.
Bratwurst, pretzels, and traditional German beers
Of course, it wouldn’t be a true Zum Schneider event without an authentic German spread. You can load up on giant Bavarian pretzels with Obazda cheese, bratwurst, and currywurst.
To wash it all down, traditional German brews like Paulaner and Radeberger are being poured in classic glass mugs. Even better? The kitchen will feature rotating international food specials themed around the specific countries playing that day.
How to score a seat
Getting to the waterfront is incredibly easy, whether you take the L train, G train, or the NYC Ferry.
The best part? Most matches are completely free for walk-in viewing on a first-come, first-served basis. However, if you want to catch high-demand matches—like the USA or Germany group stage games—you will want to book a reservation in advance at ZumSchneider.com, which includes food and drink credits. The venue is also family-friendly during daytime hours, so fans of all ages can join the fun.
