Today only, Monday, April 21st, fans who wear a hockey jersey to participating Chipotle locations can score a buy-one-get-one (BOGO) deal on entrees. The deal is part of a multiyear North American partnership extension recently announced by Chipotle and the National Hockey League, maintaining Chipotle’s title as the official Mexican-themed quick service and fast-casual restaurant of the NHL. The Chipotle logo will be featured on the ice for every game during the Stanley Cup Playoffs throughout the partnership.
Dubbed the “Wear Your Hockey Jersey” program, fans who sport their favorite hockey player’s jersey while dining in-restaurant after 3 pm local time will be eligible for the BOGO entree deal. Chris Brandt, Chief Brand Officer at Chipotle, stated:
Our Hockey Jersey BOGO offer, back for the fifth consecutive year, has become a yearly tradition to kick off the Stanley Cup Playoffs and celebrate hockey fans in the U.S. and Canada.
The buy-one-get-one (BOGO) promotion is valid at all participating Chipotle restaurants in the U.S. and Canada. It’s limited to five free menu items per check and each free item requires purchase of an entrée item of equal or greater value. Valid only on April 21st, after 3 pm local time, the deal is redeemable in-restaurant only.
A video featuring some of Chipotle’s biggest athlete superfans can be seen below: