New York City, the city that never sleeps, is about to get a whole lot cozier.
That’s right, BIRKENSTOCK, the beloved footwear brand known for its comfort and iconic sandals, is giving back to the Big Apple with an extraordinary gift – the BIRKENFIELDS.
Get ready to embark on a sensory journey through time and nature as BIRKENSTOCK opens its arms to the public on Wednesday, October 11th, and Thursday, October 12th.
Three Distinct Experiences Await
BIRKENFIELDS encompasses three captivating experiences, each offering a unique facet of the brand’s nearly 250-year heritage.
1. BIRKENFIELD Meadow – Where Nature and Walking Unite
Step into this shoeless paradise, where you’ll immerse yourself in the concept of walking in harmony with nature. Leave behind the city’s hustle and bustle and reconnect with the earth beneath your feet.
Following your nature-inspired walk, indulge in a 10-minute foot massage to ensure you’re ready for your next adventure.
Where: Flatiron Plaza, 23rd Street & Broadway
When: 11:00 a.m. to 6:00 p.m., Wednesday, October 11th, and Thursday, October 12th.
2. BIRKENFIELD Grove – Play, Explore, and Discover
Swing, slide, and seesaw your way through this plush, shearling-lined wonderland. Rediscover your inner child and have a blast. Delve deep into the quality and craftsmanship of BIRKENSTOCK’s materials, from metal buckles to cork. Uncover what makes these shoes a true sensation.
After all the playtime, book a 10-minute foot massage to recharge and rejuvenate your feet!
Where: 410 Lafayette Street
When: 11:00 a.m. to 6:00 p.m., Wednesday, October 11th, and Thursday, October 12th.
3. BIRKENFIELD Biergarten – Cheers to Tradition and Fun
Immerse yourself in the rich heritage of BIRKENSTOCK, spanning from 1774 to today, with interactive games and activities. Whether you’re a trivia buff or a tabletop enthusiast, this is your playground.
If you’re 21 or older, savor German-inspired beers expertly crafted by the brewers at Other Half Brewing. Prost! Exclusive merchandise is available, and the best part? Proceeds benefit local New York causes.
Where: Other Half Brewing Domino Park, 34 River Street, Brooklyn
When: 4:00 p.m. to 10:00 p.m. EST on both days.
All these incredible BIRKENFIELD experiences are not only fun but also FREE and open to the public.
So, mark your calendars, gather your friends and family, and get ready for a unique adventure right in the heart of New York City. Whether you’re a Birkenstock aficionado or simply seeking a memorable day out, BIRKENFIELDS offers an experience that seamlessly blends nature, playfulness, and heritage.