A new holiday window display in New York City allows passersby to directly control the action behind the glass.
LEGO has unveiled its brand-new, fully interactive holiday windows, featuring a physical control panel that activates lights and moving brick-built characters.
Hands-On Holiday Scenes
The installation includes a “Control Station” mounted on the exterior of the window. By pressing the large, illuminated buttons, visitors can trigger different animations within the colorful dioramas. The displays showcase a variety of winter and whimsical scenes built entirely from LEGO bricks.
One window features a detailed winter village, complete with a moving train, a decorated Christmas tree, and a horse-drawn sleigh. Other sections highlight playful character designs, including a pair of Yetis, a figure dressed in a hot dog suit holding a baguette, and a cat operating a DJ turntable.
Another segment of the display is filled with oversized candy canes, lollipops, and wrapped gifts. Additional characters in animal costumes, such as a lion, appear throughout the brightly lit scenes, responding to the buttons pressed from the sidewalk.
The interactive setup provides a hands-on addition to the traditional holiday window viewing experience this season.