Before New Yorkers go about their morning routines, there’s one thing worth checking: the toothpaste sitting by the bathroom sink.
Millions of tubes of toothpaste, including popular children’s varieties featuring Barbie, Hot Wheels, and Crayola characters, are being recalled nationwide over manufacturing concerns. The U.S. Food and Drug Administration (FDA) has classified the action as a Class II recall, covering approximately 4.3 million tubes across 17 product listings.
With the affected products distributed nationwide, New Yorkers should take a moment to check their bathroom cabinets and make sure their toothpaste isn’t on the list.
Which toothpaste brands and products are being recalled?
The recall covers 17 toothpaste product listings manufactured by India-based Pritam International Private Limited and distributed by Ashtel Studios Inc. The affected varieties include:
- Brush Buddies Barbie Anticavity Toothpaste (bubble gum)
- Brush Buddies Hot Wheels Anticavity Toothpaste (strawberry)
- Brush Buddies Crayola Silly Scents Anticavity Toothpaste (bubble gum, watermelon and strawberry)
- Brush Buddies My Little Pony Scents Anticavity Toothpaste (bubble gum)
- Brush Buddies ice cream-flavored toothpastes (vanilla, mint chocolate chip, cookies ‘n cream and chocolate)
- Brush Buddies Whitening Anticavity Fluoride Toothpaste with Baking Soda (cool mint)
- BB (Brush Buddies) Cavity Protection and Advanced Whitening toothpastes
- evo Advanced Whitening and Sensitive toothpastes
- ARU Cavity Protection and Gum Health toothpastes
Consumers should compare their toothpaste’s product details, lot number and expiration date with the FDA’s official Enforcement Report for Event 99849. The recall remains ongoing, according to the agency’s listing.
Why is the toothpaste being recalled?
The FDA initiated the recall due to current Good Manufacturing Practice (CGMP) deviations—standards required to ensure products are consistently manufactured and controlled.
The recall was voluntarily started by the manufacturer on September 10, 2026, and officially classified by the FDA as Class II on October 19, 2026. A Class II recall indicates that using the product may cause temporary or medically reversible health issues, though the likelihood of serious health consequences is remote.
If you have a product that matches the recalled description and lot numbers, stop using it immediately. Refer to the official FDA recall notice or contact the manufacturer or retailer for instructions on returns and refunds.
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