Living in Williamsburg often comes with a hefty price tag, but a new opportunity in the Broadway Triangle is offering New Yorkers a chance to snag a home for a fraction of market rates.
The doors have officially opened for the lottery at 11 Gerry Street, the latest phase of a sprawling eight-building project by the Rabsky Group. This site has a storied past–it was once home to the pharmaceutical giant Pfizer before being transformed into a vibrant mixed-use community spanning over four acres.
The Transformation of the Pfizer Site
After acquiring the land in 2012, the developers set out to create a massive residential hub. The complete Broadway Triangle project is expected to bring over 1,100 apartments to the area, with this newest 10-story building adding 120 affordable units to the mix.
Designed by Fischer + Makooi Architects, the building sits right in the heart of the action, directly across from the G train at Flushing Avenue, with the J and M lines just a short walk away on Broadway.
🏠 Inside 11 Gerry Street
These aren’t your average rentals. The apartments are packed with modern finishes and perks that make city living much more comfortable:
- The Layout: a mix of one, two, three, and even four-bedroom apartments
- The Finishes: energy-efficient appliances, dishwashers, and name-brand kitchen countertops
- Private Outdoor Space: units come equipped with their own patios or balconies
- Building Perks: residents have access to a shared laundry room, bike storage lockers, and a secure intercom system
✅ Eligibility & Pricing
The lottery is open to New Yorkers earning 40%, 60%, and 100% of the Area Median Income (AMI). Available unites range from one bedrooms to four bedrooms.
The 120 available one, two, three, and four-bedroom apartments are priced between $812 and $3,298.00/month.
Applications are open until March 4, 2026. For more information and to apply, visit the NYC Housing Connect website.